A 23-year-old university dropout just launched a cheaper rival to Uber in London
7 Ordering a taxi by app has just become even cheaper. Taxify, an Estonian competitor to Uber, will launch in the city on Tuesday with a 50% discount on fares during September to get people downloading its app. Like Uber, passengers download the Taxify app, register their number, and order a cab to their location. Unlike Uber, passengers can pay by cash or through the app with a pre-registered bank card. When Business Insider compared the same journey across the two apps, Taxify came out almost three times cheaper than Uber. A journey from Aldgate East to Angel station would cost around £4.35 on Taxify. Uber estimates that the same journey would cost £16 on Uber X. (Note: Uber was showing surge pricing at the time, meaning it was more expensive than usual.) Despite a bold promise to take on Uber in London, Taxify is still relatively unknown. Its founder is 23-year-old university dropout Markus Villig, who started Taxify at home before expanding to 19 markets in Africa and...