5 Lucrative Ways To Use Whatsapp For Business.

The simplicity of Whatsapp shouldn’t
fool you into thinking its use is limited to
mere casual chatter. Whatsapp can be a
powerful and highly cost-effective
business tool to those who know how to
properly employ its features for
business. Jumia Travel, the leading
online travel agency, shares 5 lucrative
ways to use Whatsapp for business.
For Customer Engagement and Support
Whatsapp is a great tool for delivering
customer service and a great platform
for customer engagement and support.
Whatsapp’s SMS features and its ability
to send images, video clips, documents,
media and audio files make it a great
tool for customer engagement and
support; it can be used to engage
customers and help increase sales as
well as garner a good reputation for
your business. Whatsapp is also a great
follow up tool for converting business
leads into repeat orders, and is a
platform for you to also share regular
updates about your business at little or
no cost rather than through email or
SMS. It’s also an effective, convenient
and cost-effective way for customers to
reach out to you when they have
complaints or feedback on your products
or services, rather than customers
wasting time and spending hundreds of
Naira on-hold, waiting for their calls to
be picked on a customer care line.
For Market Survey
Whatsapp is a great interactive tool for
getting real-time suggestions and
feedback from your customers about
your products and services, through brief
and concise questions relating to the
areas of your business or service you
need information on.
For Promotions or Advertising
In addition to helping with customer
engagement and support, Whatsapp
offers a good platform for promoting
your products, discount or sales offers. If
you don’t want to broadcast messages,
you can use your display picture, status
updates and even profile updates to
promote or advertise your products or
services. If you want to be creative and
put in some extra effort, you can send
out e-brochures with images of a
product, video clips containing directions
on the use of a product, or video clips
on discount or sales offerings on your
products or services to targeted people
or groups on Whatsapp. You can also
solicit responses to your videos or e-
brochures at the same time.
For Business Services and Transactions
As a business owner, you can encourage
your customer to make orders for your
products or services on Whatsapp, and
you can even hold E-Classes or
Tutorials on Whatsapp. In cases where
your students might find it hard to get
together at a central venue, Whatsapp
can easily be the venue for your tutorial
classes, and Whatsapp media,
documents and audio file sharing feature
makes it very interactive for an online
tutorial platform. Your students can
easily make the payments to be included
in the class before-hand, and once the
payment is confirmed, you add the
students to the closed Whatsapp group
for your tutorial class. Even concierge
services can be run through Whatsapp,
as well as other similar business
services.
For Internal Team Communication
A great thing about Whatsapp is that
practically everyone uses it and it really
doesn’t require any training to use. In
addition, you don’t need to explicitly ask
your employees or team members to
check the app because chances are
they’re already hooked to it, this makes
Whatsapp a great tool for internal team
communication. You can form Whatsapp
group for different teams in your
business, for example you can form a
Whatsapp group for the Business
Strategy team, another for the Sales and
Development team etc. Your team can
share ideas, instant messages, images,
audio files, video clips and other media
among themselves in a quick and fun
way. You also don’t need to be too
afraid of the information shared on the
these groups getting out because
Whatsapp messages are protected with
an end-to-end encryption that not only
makes it one of the safest messaging
apps in existence, but also adequately
protects your data from leaks